Harbor Swimming Pools & Patio
From 18 to 62 monthly backyard-project leads.
Monthly Leads
Before
18
After
62
leads/month
+244%Monthly lead volume increased from 18 to 62 while cost per lead decreased from $39 to $21.
What We Did
Harbor Swimming Pools & Patio already had the thing that actually sells a pool project — real, finished backyard transformations — but that work wasn't being turned into a consistent flow of new inquiries. A pool or patio build is a major, considered purchase, and homeowners researching one need to see real proof before they'll reach out, then need a reason to trust the company enough to start the conversation.
We built a Meta ad strategy centered on Harbor's real completed projects — leading with proof instead of generic messaging — paired with an SEO program built around the searches homeowners actually run when they're planning a pool or backyard renovation.
Selling the backyard homeowners want to picture themselves in.
For Harbor, the creative strategy leaned into the visual nature of pools and outdoor living — turning completed projects into advertising designed to create interest and generate consultations.
Campaigns shifted from generic pool-company messaging to project-specific proof and offer framing built around what homeowners actually decide on, while SEO gave Harbor a second, compounding channel alongside paid — so visibility wasn't dependent on ad spend alone.
SEO and Meta campaigns both put Harbor in front of homeowners actively considering a backyard project — search catching people already looking, paid campaigns putting real project proof in front of the right audience before they search — with campaign and offer strategy built around turning that attention into a qualified inquiry.
Good work deserves to be seen.
Let's get your phone ringing with the right customers — and build the systems to handle them.