334 Pave
Nearly 3x the monthly paving leads.
Monthly Leads
Before
10
After
29
leads/month
+190%Monthly lead volume increased from 10 to 29 while cost per lead dropped from $60 to $25.
What We Did
334 Pave is a three-generation Long Island paving and excavation contractor with real project history and a broad service list, but almost none of that history was showing up where new customers actually look. The business was effectively starting from zero in organic search, and lead activity depended on a single channel rather than a connected system that could be measured and improved.
We paired Meta ad campaigns and creative with a dedicated SEO program built around 334 Pave's actual service mix — residential driveways alongside higher-value commercial paving and parking-lot work — and built CRM-based email nurture and follow-up automation so a new lead had a defined next step instead of sitting in an inbox.
Making a familiar driveway problem impossible to ignore.
The creative focused on a recognizable homeowner problem and connected that attention to a focused lead-generation campaign built around paving demand.
Instead of one channel carrying the whole load, paid campaigns, SEO, and follow-up automation were built to reinforce each other, with reporting and analytics in place to see which parts of the system were actually producing activity rather than guessing.
SEO builds compounding visibility for residential and commercial paving searches; Meta campaigns put 334 Pave's project history in front of the right audience directly; every lead lands in a CRM with automated follow-up so nothing goes cold; and reporting ties activity back to what's actually working, so spend follows results instead of guesswork.
Good work deserves to be seen.
Let's get your phone ringing with the right customers — and build the systems to handle them.